"Imagine this: You're one of the premier athletes in the world, and yet you can't take part in your sport's top competitive event simply because Nike Air Max 90 Black White Red
And we mean really front and center. We found La Course stories in four of the biggest women's media outlets that's more than 20 million eyes on women's bike racing. While the more Nike Air Max Gray And Red fitness oriented of the magazines (Self, Shape) focused largely on the actual race, the more style oriented mags (Glamour, Elle) tended towards a female empowerment slant. Whichever angle you prefer is fine by us, as long as women's cycling is getting out there to the masses!
La Course made Elle's monthly front of the mag calendar a spot reserved for some of the coolest events in fashion and culture. To secure the final spot in the month's roundup is a big deal, and it's exciting to see the race featured, even if it is just a two sentence blurb.
you're a woman."
Total audience: 1,630,741 reach; 6,100,000 web circulation
"Police women will keep the peace, and podium boys will greet the winners."
start line this weekend. It's the most race y coverage of the four, and we dig it.
"This small fraction of the race stakes a big claim for elite female cyclists."
Featuring Bicycling contributor Jen See, Shape focuses on what the race is and who the women to watch are. There's little talk of equality in the sport, instead, it focuses on the badass women who'll be taking to the Nike Air Max 90 Navy
Total audience: 5,644,000 reach; 1,109,785 print circulation
Cycling in the Spotlight
It's awesome to see La Course getting the attention it deserves, in both cycling and mainstream media. The introduction of the women's stage into the Tour de France isn't just about women getting a one day race in Paris: it's about taking the biggest race in cycling, the one that transcends the sport and makes it into the nightly news on even mainstream US channels, and putting the women front and center.
happening soon, and it's a serious game changer for women in sports."
We applaud Self's use of photos of the top contenders, though we couldn't help but giggle when the photo they selected of Marianne Vos shows her crushing it in a cyclocross race rather than on pavement. The article itself is well researched, and focuses on the story of inequality in cycling and how the race came to be. It asks, "Is this too little, too late?"
Women's Cycling in the SpotlightFor women's racing to grow, it needs exposure. And the one day race at the Tour de France is a huge step in the right direction.
While Glamour slightly oversimplifies the issues surrounding women's cycling, the short piece in "The Conversation" section of the mag talks about the women behind the effort that led to the race. The only thing we wish is that they talked a bit more about the actual racing itself, but the fight for women's equality is definitely the bigger issue, anyway."'La Course' sounds as made up as Pulp Fiction's 'Le Big Mac,' but it's real, it's Air Max 90 Bright Pink
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