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CTV has also ordered a new two hour "Masterchef Canada" holiday special that will air this winter and has renewed Canadian shows "Spun Nike Air Max Cb 94 For Sale

"That's why you call it broadcast, instead of narrowcast," said Phil King, president of CTV, Sports and Entertainment, in an interview.

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Out" and "Motive," helping to fulfill the network's Canadian content requirements.

CTV unveils mixed

Rounding out CTV's drama offerings are "How to Get Away with Murder," the new Shonda Rhimes series starring Academy Award nominee Viola Davis, and Ryan Phillippe murder mystery "Secrets and Lies."

TORONTO CTV unveiled a varied fall line up Thursday, betting that a mixed bag of family comedies, superhero series and gritty dramas will capture the broadest audience of Canadians.

To promote CTV's broadcast of the Super Bowl, the broadcaster announced a Canadian advertising competition that will give the winner commercial time during the Super Bowl.

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"I can tell you, the thought process we have or the worry we have on Sunday night hockey is zero," said King. "NHL Hockey, without the Maple Leafs playing every week, simply isn't as big as people think. I know the Leafs aren't going to play every Sunday."

to be taking aim at its competitors with its announcement Thursday. Rogers Media has built its schedule around hockey, for which it paid a whopping $5.2 billion, while Shaw Media is targeting primarily women with its drama offerings.

Nike Air Max 90 Winter Boot

Nike Air Max 90 Winter Boot

a little bit lighter in tone and more advertiser friendly."

CTV is also looking to build a strong Thursday night comedy block with "The Millers," starring Beau Bridges and Will Arnett as father and son, and the similarly titled "The McCarthys" joining ratings hits "Two and a Half Men" and "The Big Bang Theory."

"With so much programming going on nowadays, and all different channels, not just conventional, it's hard to make noise," said King. "When you look at a show like 'Gotham' . And with superhero movies dominating at the cinema, King is betting they'll do the same on the small screen.

Nike Air Max 90 Winter Boot

Nike Air Max 90 Winter Boot

Nike Air Max 90 Winter Boot

Nike Air Max 90 Winter Boot

He said he expects City to place third in that time slot behind CTV and Global. Sunday nights are among the most competitive nights of TV, with "Sunday Night Football," a barrage of awards shows and Global's "The Good Wife."

Asked how Rogers Media's hockey power play has affected CTV's line up, King said it hadn't. While Rogers Nike Air Max 90 Winter Boot owned City airs NHL games on Sunday nights, CTV will air two fantasy series: "Once Upon a Time" and "Resurrection."

In contrast, CTV is banking on shows that it hopes will have mass appeal. Among them are four new superhero series: the Ben McKenzie vehicle "Gotham," "Marvel's Agent Carter," "The Flash" and "Forever."

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"I really believe to be a successful broadcast network, and not just a specialty channel, you can't be niche. You have to be wide enough to have a little something for everyone."

Bell Media also runs specialty channels The Comedy Network, Bravo and E!. Elizabeth Hurley's British monarchy comedy "The Royals" will join E!, while "Angie Tribeca," a spoof of police procedurals created by Steve Carell and his wife Nancy, was added to The Comedy Network's line up.

Bell Media, which runs CTV, appeared Yellow Air Max 90

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"Having a whole CBS Thursday night comedy block intact hasn't been done by anybody in a long time," said King. "There's enough dark TV. At the 8 o'clock hour, let's try to be Nike Air Max 90 Mens Shoes White Black Orange

"Dancing With the Stars" moves to CTV Two, as does "The Voice." Debra Messing's cop dramedy "The Mysteries of Laura" will also air on the channel.

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