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on opening day than its predecessor. "Dark of the Moon" launched with $37.7 million domestically Wednesday, down 39 per cent from the first day gross of $62 million for 2009's "Transformers: Revenge of the Fallen."

After just over six days in theatres, the new movie still is well behind the $200.1 million domestic haul that "Revenge of the Fallen" managed in only five days.

D helps 'Transformers' to

"It proves that for 3 D to be successful, it has to be attached to the right kind of movie. "It's all about maintaining good quality. If they see three 3 D movies in a row that look terrible, they're not going to put the money down again."

That's a good sign for Hollywood's 3 D business, which had waned as 3 D revenues dipped to 50 per cent or less of the total for some recent releases.

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"Dark of the Moon" has far better reviews and probably is drawing more favourable audience word of mouth than "Revenge of the Fallen," which was hated by critics and was a disappointment to many fans, despite the movie's $400 million domestic finish and $800 million global total.

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"Cars 2" played to young audiences, the over 35 crowd accounted for 81 per cent of the audience for "Larry Crowne." Movies appealing to older audiences tend to stick around longer in Nike Air Max 90 White And Black Mens theatres, and Universal executives hope fans will seek out the movie once Fourth of July festivities are behind them.

"Cars 2" raised its domestic total to $123 million and topped $200 million worldwide.

Distributor Paramount Pictures estimated Monday that "Transformers: Nike Air Max 90 Ultra Essential Black

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The 20th Century Fox romantic romp "Monte Carlo" opened a weak No. 6 with $8.8 million. The movie stars Selena Gomez, Katie Cassidy and Leighton Meester as American travellers who get the princess treatment in Monaco after Gomez impersonates a European heiress.

Skeptics felt the "Transformers" franchise had lost much of its lustre after the new sequel pulled in far less money Air Max 90 Colorways

Dark of the Moon" pulled in $116.4 million domestically over the four day Fourth of July weekend and $181.1 million since opening Tuesday night.

But "Dark of the Moon" has held up better day by day than "Revenge of the Fallen," closing the revenue gap between the two.

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LOS ANGELES The "Transformers" robots have put their 3 D ticket price advantage to good use.

The studio says 60 per cent of domestic business came from premium priced 3 D admissions, which cost a few dollars more than 2 D screenings. Overseas, 3 D admissions accounted for 70 per cent of ticket sales.

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"For adults who are always preoccupied with barbecues and entertaining and family, my expectations were never greater than this," said Nikki Rocco, the studio's head of distribution.

The previous weekend's No. 1 movie, the animated adventure "Cars 2," slipped steeply in its second weekend with $32.1 million domestically, the movie losing steam more quickly than past features from Disney's Pixar Animation outfit.

"People didn't like No. 2 very well," said Don Harris, head of distribution for Paramount. "You had to get the word going that this movie is a lot better than No. 2. What you had was that people were lowering their expectations at the beginning. . We might have started at a place significantly behind where No. 2 was, but as each day went on, we've played better than we anticipated."

Despite a big start for "Dark of the Moon," overall business slipped compared to last Fourth of July weekend.

The weekend's other new wide releases opened back in the pack. Universal Pictures' recession romance "Larry Crowne" opened quietly at No. The movie stars Hanks as a downsized retail worker who heads back to school, where he falls for his public speaking teacher (Roberts).

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