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Davidson Reveals Project LiveWire

the Freedom to Ride for GenerationsAs riding in the great outdoors is one of the best elements of motorcycling, sustainability remains a core strategic focus at Harley Davidson."Preserving the riding environment is important to all of us," said Levatich. "Project LiveWire is just one element in our efforts to preserve and renew the freedom to ride for generations to come. Harley Davidson also invites anyone who is interested in the possibilities of the future to follow and engage with the company on its social media channels, including Facebook, Twitter and Instagram.

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best has always been about reinvention," said Matt Levatich, President and Chief Operating Officer, Harley Davidson Motor Company. "And, like America, Harley Davidson has reinvented itself many times in our history, with customers leading us every step of the way. Project LiveWire is another exciting, customer led moment in our history."Spurred by this heritage, the Project LiveWire Experience invites customers to test ride, provide feedback and learn more about the story of the motorcycle. Even those who don yet ride will have the opportunity to feel the power of Project LiveWire through Jumpstart a simulated riding experience. tour kicking off with a journey down Route 66 will visit more than 30 Harley Davidson dealerships now through the end of the year. and expand into Canada and Europe."This builds on many recent reinvention successes for Harley Davidson," said Levatich. "In just the last few years, we broadened our reach to serve an increasingly diverse society, as well as reinvented our approach to product development and manufacturing. This has resulted in cutting edge products like the recently launched Project Rushmore touring bikes, Harley Davidson Street 500 and 750 models and this reveal of Project LiveWire."An Innovative Approach to Advance the Possibilities of Personal FreedomThis exciting new ride blends the company styling heritage with the latest technology to deliver a new expression of the signature Harley Davidson look, sound and feel."Project LiveWire is more like the first electric guitar not an electric car," said Mark Hans Richer, Senior Vice President and Chief Marketing Officer, Harley Davidson Motor Company. "It an expression of individuality and iconic style that just happens to be electric. Project LiveWire is a bold statement for us as a company and a brand."The bike offers a visceral riding experience with tire shredding acceleration and an unmistakable new sound."The sound is a distinct part of the thrill," said Richer. "Think fighter jet on an aircraft carrier. Project LiveWire unique sound was designed to differentiate it from internal combustion and other electric motorcycles on the market."Longer term plans for retail availability of Project LiveWire will be influenced by feedback from riders along the Project Livewire Experience tour."We offer a no excuses riding experience in everything we do and we are led by what our customers tell us matters most," said Richer. "Because electric vehicle technology is evolving rapidly, we are excited to learn more from riders through the Project LiveWire Experience to fully understand the definition of success in this market as the technology continues to evolve."Helping Preserve Air Max 90 Outfits Women and Renew Nike Air Max Gray Womens

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Information contained on this page is provided by an independent third party content provider. WorldNow and this Station make no warranties or representations in connection therewith.MILWAUKEE, June 19, 2014 /PRNewswire/ Innovation, meet heritage. Today, Harley Davidson (NYSE:HOG) reveals Project LiveWire the first Harley Davidson electric motorcycle.In keeping with the company Nike Air Max 90 Premium Safari

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customer led product development approach, starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley Davidson first ever electric motorcycle.While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley Davidson motorcycle."America at its Nike Air Max 90 Ltr Qs

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