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Feature Film. In 2013, we made our first feature film, called the Same Sun. Set in the future, it is the fictional story of two businessmen an Israeli and a Palestinian who set out to make money and who wind up making peace. The producer is Amir Harel, an Academy Award nominated producer, and the director is Sameh Zoabi, a leading Palestinian film maker.

For more than 20 years, we at Search for Common Ground have produced innovative TV and radio programs designed to prevent violence and transform conflict. The goal of our media division, Common Ground Productions (CGP), is to use creative storytelling techniques to influence attitudes and behaviors. Our basic premise is that well crafted, entertaining programming can have a profound impact on how people think about themselves, their neighbors, and their society. Our work reaches tens of millions of people on the intellectual, visual, aural, and emotional levels.

Rather than produce one program at a time, as most film makers do, we make multi episode series. Indeed, we are convinced that repetition as long as it is engaging and Nike Air Max 90 Chris Brown

crafted entertainment can change the world

evolving is a key element in bringing about positive change.

Our media productions are rooted in the local cultural context. So, Sierra Leoneans write and direct our daily radio soap opera, of which more than 3,500 episodes have aired and which promotes national reconciliation. And Kenyans, Ivoirians, Moroccans, Palestinians, Nepalese, Congolese, and people from a dozen other countries produce local versions of Team, our signature TV and radio drama series about soccer players from different ethnic and religious groups Nike Air Max 90 Hot Pink And Black

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Since 2008, we have produced or co produced 296 half hour episodes of dramatic TV in 15 different countries. In addition, we have made 68 episodes of reality TV, one feature length, dramatic film, and several thousand hours of radio programs. And we do all this with a full time staff of only two people, who work in partnership with local media production entities and with Search for Common Ground field offices around the world.

who overcome their differences and play together.

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Reality Shows. In the Palestinian Territories, Rwanda, and the DRC, we have produced reality TV series, which emphasise teamwork and counter the assumption that reality TV must be a zero sum game. The Palestinian series, in partnership with the Ma Network, is about electing a young person as the next Palestinian President. It follows the American Idol model with judges and SMS voting. Nike Air Max 90 Red

The Rwandan series focuses on empowering business entrepreneurs, and the DRC series looks at social entrepreneurs.

PSAs. In the DRC, we work with a well known rapper, Celeo Scram, to produce video and audio public service announcements showing that men do not commit violence against women. These are part of a multi pronged campaign that also includes dramatic and reality TV shows, radio programs, mobile cinema showings, and retraining whole regiments of the Congolese army and police.

We call this opera for social change. It will have 15 episodes and will be broadcast by satellite TV across the Middle East. It will be set in a fictional Arab country and will resemble the US series, West Wing except that the President will be a woman who will eschew saving face and will choose not to exact revenge. She will resolve problems fairly, be willing to compromise, avoid violence, and generally act in a manner that directly contrasts with the path followed by most male leaders.

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This piece was written in advance of the 2014 Skoll World Forum on Social Entrepreneurship. View the entire advance series and subscribe here to watch the live stream April 9 11 from Oxford, England.

In short, we use the tools of popular culture to reach mass audiences with values of mutual respect, non violence, and cooperation. As far as we know, no other organization is doing work of this sort on a comparable scale.

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In addition to dramatic TV, we also produce other kinds Air Max 90 Mens of programming, including:

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